The Barney 25 Million Hugs Campaign (also known as "Share Barney Hugs") is an online campaign created by Jariel to celebrate Barney's 25th Anniversary. The campaign began on April 15, 2013 and revolves around sharing 25 million virtual hugs via a special website.
Barney wants people to share 25 million virtual hugs in honor of his 25th Anniversary. With over thirty different "Barney Hugs" to choose from, the purple guy can celebrate someone's birthday, honor a veteran, or even reconcile friends. In addition, there are several general "hugs" that feature Barney saying some of his famous catch phrases or even dancing. For those who don't want to send a hug personally, you can get a hug from Barney personally simply by pressing the "Get a Hug Button" on the homepage.